Today's enterprises use more media channels and data than ever. Traditional creative tech and processes have not kept up with this multi-channel, multi-audience, multi-test world.
When a company wants to be more agile, personalized, and optimized with its creative, it needs a new approach and technology.
Thunder Creative Management Platform is the leading provider of the most scalable way to mass customize creative to media and data. Plus, Thunder Apps link up additional platforms to enhance workflow, measurement, trafficking, and testing with your ad tech stack.
Personalize creatives to
creatives to split test
Build desktop, mobile,
and social together
Make every ad
Give more agility to your marketing team by lowering creative production time, costs, and skills required.
Re-invest some of that savings to raise campaign performance with stronger creative strategies and dynamic creative optimization (DCO).
Demonstrate results by measuring downstream impact on metrics such as conversions, offline sales, engagements, and brand lifts.
Extending your advertising across the globe presents unique challenges. Rest assured, your regional marketing messages will be consistent across-browsers everywhere, with languages and fonts intact, and at an optimal file load size.
Whatever the time zone, all of your ads are accessible from our cloud-based Creative Management Platform. Thunder streamlines the way your team creates, revises, reviews, and executes creatives so that regional teams can create global results.
Within Thunder is an easy-to-understand design system for organized creative production. Eliminate menial and repetitive work as you execute ambitious campaigns across screens, sizes, and formats.
For both static and dynamic creatives, tweak every pixel to the finest detail. No other Creative Management Platform has design or animation capabilities that compare to our award-winning CMP.
Amplify your creative versioning across the most data-driven advertising channels today: desktop display, mobile display, Facebook, and other social ads.
As your team seamlessly multiplies your creative concepts across ad versions, sizes, and formats, you also multiply your campaign’s potential impact in the marketplace.
Thunder CMP already lets you effortlessly produce countless ads. With our dynamic creative optimization platform, you can apply creative targeting and decisioning to your creative strategy.
Testing and Decisioning Capabilities:
Our DCO App includes 1000+ free audience segments including demographics, weather, and interests. We integrate with all major DMPs. Leveraging machine learning, Thunder can determine the best creatives for all of your audiences, and generate your ideal decisioning tree for you automatically.
Amp up your remarketing efforts with powerful creatives for your site retargeting. If desired, we can work with you to create a product recommendation engine based on an AI analysis of your site visitor behavior.
Detailed dashboards give you transparent conversion tracking. And since we only power the creative and reporting, you are free to continue to leverage your existing DSP or retargeting media buying operation.
In addition to dynamic optimization based on data in your ad server, Thunder's partnerships with leading measurement companies allow ads to be attributed and optimized based on offline factors.
Measure true ROI by tying creatives viewed to in-store sales. Plus, you can also demonstrate the creative impact on brand recall through push surveys.
From a simple search, automatically create a set of banner and Facebook display ads for any business. Use Local Ad Creator™ to create a custom spec ad for every SMB and mid-market sales pitch. It’s so simple and easy, you can customize the ads right in front of your client, and have the campaign ready to go live in minutes.
Access a vast gallery of co-op ad designs and claim extra ad spend for your customers with Co-Op Advantage™. Our library of co-op appropriate templates is maintained in partnership with Recas, the leader in co-op program research and data. It features templates for co-op programs from major automotive, furniture, and home improvement manufacturers.