Thunder Creative
Management Platform

Creative personalization and agility
to maximize your investments in data and media.

Why a Creative Management Platform?

Today's enterprises use more media channels and data than ever. Traditional creative tech and processes have not kept up with this multi-channel, multi-audience, multi-test world.

When a company wants to be more agile, personalized, and optimized with its creative, it needs a new approach and technology.

Thunder Creative Management Platform is the leading provider of the most scalable way to mass customize creative to media and data. Plus, Thunder Apps link up additional platforms to enhance workflow, measurement, trafficking, and testing with your ad tech stack.

Thunder–Enabled Advertising

Personalize creatives to

Produce different
creatives to split test

Build desktop, mobile,
and social together

Automatically optimize
your campaigns

Make every ad
pixel perfect

Lower Costs.
Increase Performance.

Give more agility to your marketing team by lowering creative production time, costs, and skills required.

Re-invest some of that savings to raise campaign performance with stronger creative strategies and dynamic creative optimization (DCO).

Demonstrate results by measuring downstream impact on metrics such as conversions, offline sales, engagements, and brand lifts.

Ad Personalization For
Global Companies

Extending your advertising across the globe presents unique challenges. Rest assured, your regional marketing messages will be consistent across-browsers everywhere, with languages and fonts intact, and at an optimal file load size.

Whatever the time zone, all of your ads are accessible from our cloud-based Creative Management Platform. Thunder streamlines the way your team creates, revises, reviews, and executes creatives so that regional teams can create global results.

Pixel Perfection At
Dynamic and Programmatic Scale

Within Thunder is an easy-to-understand design system for organized creative production. Eliminate menial and repetitive work as you execute ambitious campaigns across screens, sizes, and formats.

For both static and dynamic creatives, tweak every pixel to the finest detail. No other Creative Management Platform has design or animation capabilities that compare to our award-winning CMP.

Multi–Team Agility

Amplify your creative versioning across the most data-driven advertising channels today: desktop display, mobile display, Facebook, and other social ads.

As your team seamlessly multiplies your creative concepts across ad versions, sizes, and formats, you also multiply your campaign’s potential impact in the marketplace.

Thunder CMP Features & Apps

Dynamic Creative Optimization (DCO)

Thunder CMP already lets you effortlessly produce countless ads. With our dynamic creative optimization platform, you can apply creative targeting and decisioning to your creative strategy.

Testing and Decisioning Capabilities:

  • Creative Decisioning By Segment
  • Visual Decision Tree
  • A/B and Multivariate Testing
  • Automatic Optimization Of Any Key Metric, Online & Offline
  • Creative Insights Dashboards & Reporting

Our DCO App includes 1000+ free audience segments including demographics, weather, and interests. We integrate with all major DMPs. Leveraging machine learning, Thunder can determine the best creatives for all of your audiences, and generate your ideal decisioning tree for you automatically.

Site Retargeting Ads — Capture More Revenue

Amp up your remarketing efforts with powerful creatives for your site retargeting. If desired, we can work with you to create a product recommendation engine based on an AI analysis of your site visitor behavior.

Detailed dashboards give you transparent conversion tracking. And since we only power the creative and reporting, you are free to continue to leverage your existing DSP or retargeting media buying operation.

Offline Conversion Measurement

In addition to dynamic optimization based on data in your ad server, Thunder's partnerships with leading measurement companies allow ads to be attributed and optimized based on offline factors.

Measure true ROI by tying creatives viewed to in-store sales. Plus, you can also demonstrate the creative impact on brand recall through push surveys.

Local Ad Creator™ — Instant Local Ads

From a simple search, automatically create a set of banner and Facebook display ads for any business. Use Local Ad Creator™ to create a custom spec ad for every SMB and mid-market sales pitch. It’s so simple and easy, you can customize the ads right in front of your client, and have the campaign ready to go live in minutes.

Co-Op Advantage™ — Brand-Subsidized, Retailer–Built Advertising

Access a vast gallery of co-op ad designs and claim extra ad spend for your customers with Co-Op Advantage™. Our library of co-op appropriate templates is maintained in partnership with Recas, the leader in co-op program research and data. It features templates for co-op programs from major automotive, furniture, and home improvement manufacturers.

Personalized advertising is one of the hardest problems in the industry


Gain massive marketing agility and production capabilities. Personalize and optimize cross-channel ads in-house or with your agency partners.


Offer campaigns personalized and optimized to audiences across channels like nobody else can. Leverage Thunder to outpace your competitors.


Empower ad sales teams with a vast array of ad products including local ad solutions, co-op advertising, and professional creatives services.

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