Thunder Experience
Measurement

Track and measure people’s experiences with your brand

Benefits

Improve media spend

For media planning/buying, use higher quality data on the ad experience (creative and media by person) captured in the Thunder Experience Graph. This data improves attribution modeling, customer journey analytics, and ad effectiveness measurement. Find your optimal frequency for ads to deliver the best ad experience possible to your customer and the best media spend for your budget.

Gain insights for what’s converting

Understand the context the ad was seen and the state of mind of the customer who converts. Overlay more information about the customer and conversion to learn how to get more conversions.

Features

Measurement

Spot patterns and gain insights.

  • Customizable real-time dashboards so you can bubble up insights from the entirety of the customer experience
  • Discover opportunities from comprehensive data break-downs by creative, media and person

Find out what Thunder can do for your company:

Brands

Gain massive marketing agility and production capabilities. Personalize and optimize cross-channel ads in-house or with your agency partners.

Agencies

Offer campaigns personalized and optimized to audiences across channels like nobody else can. Leverage Thunder to outpace your competitors.

Publishers

Empower ad sales teams with a vast array of ad products including local ad solutions, co-op advertising, and professional creatives services.