For media planning/buying, use higher quality data on the ad experience (creative and media by person) captured in the Thunder Experience Graph. This data improves attribution modeling, customer journey analytics, and ad effectiveness measurement. Find your optimal frequency for ads to deliver the best ad experience possible to your customer and the best media spend for your budget.
Understand the context the ad was seen and the state of mind of the customer who converts. Overlay more information about the customer and conversion to learn how to get more conversions.
Spot patterns and gain insights.